01
Which of our values is about responsibility towards the customer?
- Commitment (Correct answer)
- Innovation
- Simplicity
- Courage
Why: Commitment is the value about delivering what we promise to the customer.
Use case
An internal email is read once, if at all. A campaign in game format, with team leaderboards, gets the whole company talking about its values, strategy and news.

Which of our values is about responsibility towards the customer?
25Important messages get lost among dozens of emails and slide decks. A few months later, few people can name the company's values or priorities.
Communicating is not enough: the message has to stick.
01
Why: Commitment is the value about delivering what we promise to the customer.
02
Why: The Madrid office opened in March and serves the whole Spanish market.
03
Why: Customer satisfaction was presented as the first priority at the annual meeting.